This discussion outlines the changes that have are forcing every company to rethink how they get in touch with their market. It also “should” be a wake-up call to those institutions in the public sector, who hitherto had got away with minimal regard to the public in terns of communicating important information.
In short – your own customers need better if you are to keep them; your prospects need a far more innovative approach from you, if you are to win them; and the public no longer trust public announcements. What to do?
The key change over 2020 – has been the absence if face/face engagement. It is a killer. It has forced every company to abandon its classic meet and greet structures, to the totally remote Virtual online sessions.
And whilst these do work very well, most of the time, they do not work ALL the time. Sooner or later, there is a need to actually “meet”. or next best, get to see the body language of the person. This becomes essential when trying to explain “what you do, and why you do it”. But clearly, we are still someway from jumping on planes. So what is a realistic alternative?
We use TV actresses to create Videos of a minute or so – because they are trained to communicate on screen. And the engagement with the actress reaching out, makes the difference. A good example is our own corporate video:
If you like the careful simplicity of how it works, do call us. We can do the same for you. Thanks!
